P&G opens online product store

By DAN SEWELL AP Business Writer

CINCINNATI (AP) - The world's largest consumer products maker says its online shopping store is open for business.

Procter & Gamble Co. said Wednesday the "eStore" is up and running for the general public after months of testing. The Cincinnati-based maker of such household brands as Tide detergent, Pampers diapers, and Olay skin cream has jumped into online retailing with a site operated by Plano, Texas-based PFSweb.

P&G insists the venture's main goal is to learn more about online shopping, and not to compete with stores and online retailers that also sell its products. P&G says it will share the "learning lab" information it gathers.

The site offers $5 flat-rate shipping and also digital coupons. Initial prices appear comparable to retail stores.

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Online:

http://www.pgestore.com